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The Wool Girls went on tour. On 24th and 25th June, Floral Fundamentals opened its doors to the public for the first time, offering exclusive insights into the most famous nurseries in the Netherlands. But that's not all – we also had the opportunity to present the latest STYLIT trends, as well as to look behind the scenes and observe the creation of stunning floral designs.
Behind the scenes
We gained exclusive knowledge about the nurseries in Holland and discovered the rich historical background of the different flower varieties. The remarkable people we met and interacted with left a lasting impression.
Designer Pirjo Koppi and Tiina Koskinen
Designer Olga Scharowa, Gabor Nagy, Alex Segura, Pirjo Koppi, Tiina Koskinen
Designer Tiina Koskinen, Pirjo Koppi at Vreeken Bouvardia
Table decoration with wool at Boerma Institut
Designer Alex Segura
Introducing new product concepts
We reached out to experts in the floral industry to get their feedback on our latest wool product concepts, which are a popular addition to floral designs.
STYLIT at Lugt Lisianthus
Designs from Krisztián Köver
Laura Leong at her demonstration
Gabor Nagy at his demonstration
Get exclusive insights and inspiration!
Get exclusive insights into new products and applications! Sign up now for our professional newsletter and benefit from the expert knowledge of renowned florists, inspiring instructions, impressive designs and fresh ideas for your creative and professional floristry work.
Check out our articles and get inspired:
STEP-BY-STEP
Macramé candle holders in three beautiful colours
For a creative summer decoration, discover Lily Beelen's colourful macramé candle holders in pink, turquoise and orange.
To the instructions
STEP-BY-STEP
Party table decorating
Whether for the shop window or for an event: impress your customers with a unique party decoration made of real sheep's wool. From candle holders to garlands - we'll show you how it's done!
To the decoration guide
STEP-BY-STEP
Tower braids for hanging decoration and vase design
In this video, designer Annette Kamping introduces you to this fascinating craft technique and shows you the many ways you can get creative with these colourful felt braids.