The earthy Rebelle:
Floristry and design trend ROOTS
The ROOTS world appeals to people with a strong connection to nature. For 2024, the trend stands for rebellion against the uncontrollable and active design. Earthy basic colours, accompanied by stone-grey accents, convey strength and vision. The focus is on aggressive blue and natural sand and stone colours. Back to the roots of the earth.
The ROOTS trend
ROOTS appeals to people who have a strong bond with nature, who are inspired and endeavour not only to live in harmony with nature, but also to fully respect Mother Earth.
ROOTS taps into people's desire to rebel against things that are beyond their individual control. ROOTS encourages them to creatively and actively co-create. This trend expresses a certain self-confidence, which is reflected in the colour palette, textures and shapes of the designs.
In addition to blue, we mainly find the true colours of the earth's crust - but not the green of trees or plants. In 2024, ROOTS is not a theme that wants to show off with urban jungle and green accents, but goes back to the roots of the earth: sand and stone colours. If you only combine the main colours of this palette, the earthy character becomes immediately clear.
Rough textures, grey tones and basic products in shades of blue and sand make the difference for designs that appeal to nature-loving people. This trend collection makes going back to basics easy and effortless.
The stars of the ROOTS trend
RAW felts and cords
The natural colours of the ROOTS trend are reflected in the RAW collection. Regional, authentic, natural: the characteristics of the RAW products go hand in hand with the concept and message of the trend: "Be a Rebelle, by returning to your roots and demonstrate this through your own personal reinterpretation".
Put RAW cords in the centre. Their visible jute core shows the true and authentic nature of the product in its purest form. Each colour in the collection tells of the diversity of the material in its raw form.
The extremely aesthetic RAW cords show a deep rootedness in authenticity and nature. The same original innovation can be found in the other RAW products, which also have their origins in this basic, raw colour palette.
Workpieces on trend
Our creative designers and florists have created modern bouquets, fascinating plant creations and inspiring decorative pieces to show the possibilities of the "ROOTS" trend boxes. Here we show you a few ideas for realising this trend.
Mood boards on trend
The strong colours: ROOTS colour palette 1
The strong version of ROOTS is characterised by a high colour saturation of the main colours and focuses on products with grainy and rough textures.
Dominant, bold colours take centre stage and the transitions between the colour elements are striking and energetic. The earthy tones are joined by an orange tone that creates an exciting contrast to the strong blue.
The entire colour palette appeals to people who prefer the vibrant direction of the trend.
The delicate colours: ROOTS colour palette 2
The pastel-coloured version of ROOTS reduces the colour saturation of the main colour palette and focuses on products that have a slightly softer texture, while still retaining the trendy element of roughness.
Finer cords are prevalent and the colour transitions between elements are more discrete. The contrasting orange/blue element is toned down and the overall palette moves towards a more seamless transition between colour tones to appeal to those who prefer a softer approach to the trend.
The core values of ROOTS are still present and the star collection RAW offers - like nature - a wide range of possibilities for this second colour palette.
Shop the Trend
Trendbox «ROOTS 1»
Colour palette: Strong colours. 330 linear metres of felts and cords for your workpieces in the style of the nature-loving ROOTS trend.
