Transcending virtual dimensions:
Floristry and design trend DIVERSITY
Avant-garde, experimentation and virtual worlds characterise the DIVERSITY trend. The virtual becomes real and technology inspires it, to explore the possibilities. Discover a world of bold colours and materials inspired by the gaming industry. DIVERSITY opens up a new dimension of experience and expression.
The DIVERSITY trend
DIVERSITY is a trend that speaks for itself from the very first moment. It is aimed at the people of the Avant-garde. Those who are open to the latest developments and are not afraid to experiment.
The lifestyle segment shows that "Fake" no longer negative is perceived, but eye-catching, cheerful and stimulating can be. Things no longer have to be real to evoke emotions. Filters can offer added value, and those who don't like to reveal everything about themselves can represent themselves with an avatar. In short, we are gradually beginning to Advantages of the virtual to recognise and use these opportunities, because we are in a Time for millennials to grow up.
It is not surprising that DIVERSITY is a trend that guided and shaped by technology and the virtual world becomes. The possibilities in this digital world are endless and the associated trial and error is encouraged.
Discover, feel and experience are extremely important in this trend. Especially because the saying "What you see is what you get" no longer applies here. Many young people take refuge in this beautiful world where everything seems possible, but which nevertheless harbours dangers.
The DIVERSITY colour palette is based on the Colours of the gaming industry. An industry in which bright candy colours immediately signal that it is about Fun We leave the hard reality and enter a new world. A world in which everything is possible and permitted.
STYLIT wool, as tactile as it is, offers such a wide range of colours and materials that it is no surprise that a DIVERSITY collection was easy to put together. The Colour has the greatest visual impact in this trend, but the various Materials are also relevant to create a stringent look within DIVERSITY.
The stars of the DIVERSITY trend
Wool felt "Money-Maker
The wool felt "Money-Maker" is the perfect star product for this trend, which expresses the fact that the term "fake" no longer has negative connotations.
The younger generation, born in the digital age, has now grown up. The "Money Maker" wool felt appeals to this audience. The new colours of felt are ideal for attracting and enthusing this group about felt and its history. The recycled money flakes in felt are more than just an aesthetic addition or a sustainability project, and the Colour becomes the leitmotif of the product.
Workpieces on trend
Our creative designers and florists have created modern bouquets, fascinating plant creations and inspiring decorative pieces to show the possibilities of the "DIVERSITY" trend boxes. We give you a glimpse behind the scenes and show you the first pieces of the trend:
Colour is the leitmotif of the virtual, avant-garde DIVERSITY trend. Designer Anja Ersing has explored the possibilities of the trend with a great deal of experimentation and created an expressive shop design from a single mould. In her six pieces, she creatively combines colours and shapes, for example as trendy gift packaging, as a lively plant arrangement or as cheekily designed candlesticks.
The exotic flower arrangement in the eye-catching DIVERSITY trend immediately attracts attention. The colourful carpet of flowers is easy to integrate thanks to the construction of the "Organic" felt ribbon and the "Rauris" cord with wire. The substructure offers countless design options. In the video, Anja shows how to make this attractive and unusual arrangement.
Creating a light and airy bouquet that stands out from the crowd? Nothing could be easier! With colourful flowers and complementary elements such as the "Organic" felt ribbon and the "Stylo Scatter" wool snippets, innovative designer Anja Ersing conjures up an inviting flower arrangement in the DIVERSITY trend.
Mood boards on trend
The strong colours: DIVERSITY colour palette 1
The bold colour palette of the DIVERSITY trend radiates a Energetic atmosphere and offers a wide range of possibilities, combine vibrant colours and creative shapes. Striking, sometimes even garish colours from the gaming industry can be found in cords, felts, plants and decorative products.
Courageous trial and error Fascinating transitions in both colours and shapes. The dynamics of the trend unfold powerfully, yet smoothly.
The different textures and dimensions of cords and felts make it possible to create unusual shapes and a Creative, playful game between plants and wool - in the spirit of DIVERSITY.
The delicate colours: DIVERSITY colour palette 2
The pastel-coloured version of DIVERSITY creates a Soothing atmosphere and many possibilities to combine different textures and shapes with bright pastel colours to combine. The star product in particular, the "Money-Maker" felt, finds its place in the original colour in which it was launched, but gains a new dimension thanks to the colour combinations.
The different textures and dimensions of the cords make it possible for creative minds, play with creations and create deformed shapes - in the spirit of DIVERSITY.
Within this secondary colour palette, fascinating transitions are created that encourage playful experimentation. The mood of DIVERSITY lies in this beautiful collection in possible and impossible interplay of the products, which still appear strong but softer.
Shop the Trend
Trendbox «DIVERSITY 1»
Colour palette: Strong colours. 500 pieces of scatter and 195 linear metres of felt and cords for your workpieces in the style of the avant-garde DIVERSITY trend.